Investing for kidsInvesting for kids

Investing for Kids: Setting Kids Up for a Bright Future

Family Finance
Updated:
March 3, 2024
Advertiser Disclosure
About Greatest Gift

Greatest Gift is the financial gifting platform for children's long term savings.

Send and receive monetary gifts for children's long term savings.

Discover great ways to save and invest for children.
Learn More

Investing for the kids in your life can set them up for a bright financial future.

As opposed to just saving money, investing has the potential to make a much bigger profit.

There are a few ways to invest for kids, but they all have one thing in common – the goal of kickstarting a young one’s future goals.

Participating in the stock market from a young age prepares kids for financial independence as adults. They also get to enjoy the benefits of compounded interest.

Kids can learn about money, investing, compound interest, stocks, building wealth, and more.

How to Invest for Kids

Starting to invest for your kids can be broken down to a few easy steps.

Participating in the stock market from a young age prepares kids for financial independence as adults.

Get started in finding the right accounts for your kid’s investments and teach your kids about investing along the way.

1) Start Early

You can start investing as soon as a child is born. The earlier you start, the better, but remember that it’s never too late.

The best time to start is yesterday, but the next best time is today.

Kids have years and decades to let money compound over time.

You don’t need a lot of money to start investing. Many brokerages offer low or no fee trading and fractional share trading offers flexibility in choosing how to invest especially when you start with a smaller amount.

When investing for children, time is on your side. Kids have years and decades to let money compound over time.

Finding money sources to fund your kid’s investments is easy.

Financial gifts for kids area great way to kickstart your kid’s investments.

Many parents choose Greatest Gift as their first birthday registry to kickstart their kid's savings.

Reallocating childcare expenses into investments are another way to start investing without hurting your monthly budget. 

2) Choose the Right Account Type

investing accounts for kids

Do you want help pay for your baby’s college? To save for your kid’s first home down payment?

How about setting your kid up for retirement?

We all have different financial goals for our kids and there are different types of investment accounts for kids.

The different account types have different rules and tax benefits. Choosing the right account can help you and your kid reach those goals.

3) Choose a Brokerage

Once you decide on the account type, you need to choose the right brokerage for you.

A brokerage offers different account types and a platform that lets you buy and sell securities.

Make sure the broker offers the account type you want and need to hit your goals.

When choosing a brokerage, look at account fees, investment minimums, and trade commissions.

Make sure the investment options available at the brokerage match your investment strategy and knowledge. Check to see if they offer fractional share trading, index funds, and managed portfolios.

Read reviews and look at what existing customers say about the brokerage’s customer service.

As parents, if you’re looking for your kids to learn along the way, look for educational material and tools that can help involve your kid in the investing process.

4) Set up an Account and Start Investing

The next step is to open an account and fund it. You can open an account with most brokerages online in a matter of minutes.

Fund the account with monetary gifts or your own contributions.

If the account has a managed portfolio (like most 529 plans and some UTMA accounts offer), you’re all set.Your money will be invested based on your chosen strategy or portfolio mix.

If not, don’t forget to use the money inside the account to purchase actual securities!

Pick from index funds, ETFs (exchange traded fund), stocks and bonds. Just make sure you actually use the money in the account and don’t make the mistake of just leaving it there.

5) Engage The Kids

Involving kids in the investment process can introduce them to finance principles from a young age.

Picking kid stocks like Disney, Hasbro or McDonald’s will help kids relate to investing more.

When kids are old enough to understand what companies are and to recognize some kid friendly companies, they can start helping choose investments for their futures.

Picking kid stocks like Disney, Hasbro or McDonald’s will help kids relate to investing more. Kids will understand what it means to own a piece of a company they know and love.

Let them break open their piggy bank, deposit their allowance, or even add their earnings from a lemonade stand.

Engaging your kids in conversations about investing can build up their financial literacy and prepare them financial independence in their adult lives.

6) Invest Often, Compound Interest

Habits are a powerful thing. Now that you have an account set up and chose a few investments, turn investing in your kids into a habit.

Figure out how much you can contribute to the account each month and set up an auto deposit.

Let family and friends know how they can invest in your little one’s financial future with monetary gifts.

Get financial gifts for birthdays, holidays and graduations.

Figure out how much you can contribute to the account each month and set up an auto deposit.

Invest the money in the accounts and watch as the account balance multiplies over the years.

Stock Investing for Kids

Buying stocks for kids is a great way to set them up for success.

When you’re a kid it might be a little tricky to buy your own stocks, but it's still possible with the help of an adult.

How old do you have to be to invest?

When you turn 18, you can open your own investment account and start investing in stocks, bonds, ETFs, and other investment vehicles.

Until then, kids can’t actively invest on their own. Instead, they can start investing with the help of their parents or another adult.

The same is true for opening bank accounts. Minors can open a bank account at any age, as long as an adult is there to help.

In order to invest, kids need a custodial brokerage account (also known as a UTMA Account).

In order to invest, kids need a custodial brokerage account (also known as a UTMA Account).

Through a custodial account, the child legally owns the investment, but the adult actively controls the account until the child is of age.

Parents can set up a UTMA account for their child. They can then involve their kids in choosing investments, but will have to take the actions themselves.

Newer investment apps for kids offer a way for the kid to initiate investments and provide safeguards for the parents to monitor and approve activities.

How old do you have to be to buy stocks?

You need to have a brokerage account in order to buy stocks and need to be at least 18 years old to open a brokerage account.

However, custodial brokerage accounts are accounts that can be owned by minors and are opened by an adult.

With a custodial brokerage account, kids can invest in stocks and other financial assets with the help of their adult custodian.

With a custodial brokerage account, kids can invest in stocks and other financial assets with the help of their adult custodian.

Parents can set up and manage investment accounts for their children at any age, as soon as the child is born.

Parents can also set kids up with an allowance app to let them choose investments. With these apps, kids can choose where to invest, and parents need to approved each trade.

Popular investment accounts that parents open for their kids include 529 plans, UTMA accounts, and Custodial Roth IRA.

How to buy stock for a child?

Buying stock for a child can be easy if you are the child’s parent but could be tricky otherwise.

As the parent, set up an investment account for your child. This could be a custodial brokerage account or a 529 account.

You can also buy stocks in a regular taxable brokerage account that you own, but then there’s nothing to say that it is your child’s stock officially.

Once you have the account setup, fund it. Then, with the funds in the account, choose a stock and buy it. Simple.

If you’re not the child’s parent, buying stock for the child as a gift is more complex. You’ll need the child’s sensitive personal information like social security number, date of birth, and address.

Instead, consider gifting money to the child and have the parents invest the money.

How to teach kids about investing?

Teaching kids about investing can prepare them for financial independence and a better financial future.

Building generational wealth is a multi-generational effort. You need to make sure your kids know how to manage money well.

Teach your kids personal finance and investing from a young age.

teach kids about investing

When they are old enough to understand, usually ages 8-10, start telling them what investing means.

Take them through an example that they will understand. Start with stocks for kids, like Hasbro, Disney or McDonald’s.

Let them choose a stock to purchase, and then track the progress over a time.

When they grow older and become young teens, give them more control. Set up an investment account for them that lets them pick their own investments.

Let them choose a stock to purchase, and then track the progress over a time.

Finally, teach them about index funds, ETFs, and other diverse ways to build up their investing knowledge.

Learning about investing is an ongoing journey. Start early and teach them a little more every day.

About Greatest Gift

Greatest Gift is the financial gifting platform for children's long term savings.

Send and receive monetary gifts for children's long term savings.

Discover great ways to save and invest for children.
Learn More

Join a Community of Great Gifters!

Easy & Meaningful Gifting Experience

I love how easy it is to give a meaningful gift to the kids and tots in my life!
It means a lot to me that I can contribute to their future, and Greatest Gift makes the experience seamless and fun.

Alana S.

Best Birthday
Gifts

Our son just turned two. We created his gifting page with Greatest Gift and shared it on the birthday evite. The results were amazing! We received 12 gifts that will be going to his college fund and savings.
Love this platform.

Daniel A.

Love The Discover Section

We have a 2-year-old and another baby on the way, and we love Greatest Gift’s discover section. I look forward to learning about the right financial tools to help build their future and set them up for success financially.

Hillan K.

As Featured In

A Guide for your Financial Parenting Journey

Discover guides and compare financial products that
set your kids up for a great financial future